How to create an online logo for your company or personal brand

How to create an online logo for your company or personal brand

Neither the continuous changes in marketing trends nor all the news that we find in social networks will never eradicate the importance of online identity and reputation. And it may seem easy, but creating a professional brand or company logo is not something that should be done in 5 minutes.

However, and for those who have an online business and need to design their logo, with more or fewer resources, there are a series of tools that can speed up the work and give quite acceptable results (although of course never comparable to those of a professional designer ).

Principles in company or brand logo design

You have knowledge in graphic design, or you hire a professional, if you have a website or an Internet business, keep in mind that the image of your brand will be a very important aspect to convey credibility and trust.

The distinction between the types of "logos"

Before you even start talking about how to create a logo, have you ever stopped to think what does the term logo means?

We generally use the term logo to refer to logotype, and with this, in turn, we think of a textual design accompanied by an image. However:

  • A logo is made up of only one set of letters.
  • A logo that is accompanied by symbols or a representative icon is called an imagotype when they constitute a divisible set, or isologo when both elements are merged with a single meaning.
  • A logo made up of a single icon with a strong symbolic charge is an "isotype".

Principles to take into account to create a logo

Take note of all these principles to understand how the design of a company logo or personal brand works:

  • Versatility: From a designer's point of view, a logo has to be able to be applied on different media without being distorted in size, shape, or tonality, as well as looking good with its inverted colors, as well as black and white. To ensure this, logos are often designed in vector format.
  • Simplicity: For a logo to be easily and quickly associated with your brand, it needs to have a simple design, without overloads or messy elements that generate confusion (later you will find more tips on simplicity in logo design).
  • Timelessness: In content marketing, we speak of the concept of “evergreen”, which, when taken to the field of corporate identity, refers to the non-expiration of a brand's image. A logo can be redesigned according to certain trends, but the essence and the values it transmits must always be the same over time.
  • Balance: In businesses that want to transmit values of constancy and persistence (especially), the logo design has to search for the balance between typography and color, as well as the symmetry of all the elements as a whole.
  • Spacing: You may not have stopped to think about it from this perspective, but space is also an element that is played within logo design (and in graphic design in general). For example, to convey values of unity and strength, white spaces are often reduced.
  • Alignment: In line with the previous idea we have the alignment, on which the balance and harmony of the final design also depend. This transfers the same importance to all identity elements since the proportions and spaces between each of the letters are respected.

How does a logo creator work?

How does a logo creator work

Perhaps you are interested in knowing how to create a free logo on the Internet (without knowing how), and you cannot decide to work with a professional because you do not know the procedure that follows.

It is very common not to be familiar with the work that a logo designer does, as well as the phases they go through to achieve the expected results.

Leaving aside the financial issue, and so that you lose the fear of subcontracting to a specialist in an aspect as important as the image of your business, take note of the 6 main stages that make up this type of project:

  1. Focus: The first thing is to make the designer well-defined which is the target of the business, what values do you want to transmit to use the appropriate colors, in which media the logo will be used, what is the style you do NOT want, etc.
  2. Sketch: If we think that in a first delivery the designer must hit the spot, it is normal that we consider that working with a professional is not worth it, because before presenting a final design a sketch is delivered on which to reflect and make more solid decisions in terms of style.
  3. Brainstorming: The time that has been invested in research in the first two phases will greatly streamline everything that has to do with designing, representing visually, and unleashing creativity.
  4. Digitization: Only once the brief and the initial idea have met expectations, is when it is worth taking the next step towards digitizing the logo design, defining sizes, proportions, and other aspects in specialized programs (eg Adobe Illustrator).
  5. Proposal: Here each master has his own booklet, and depending on the designer, between 2 and 4 different logo design proposals can be prepared. Do not think that receiving more proposals is a sign of professionalism, in many cases, it only denotes confusion when it comes to knowing which will be the preferred style.
  6. Final review: They can be one or many (it depends on the degree of satisfaction with the style delivered), but as a general rule a designer with criteria will make the necessary revisions until they achieve 100% acceptance.

How to create a logo online?

Finally, we are going to see how you can create a logo for free or internally without relative help. Although here the main tip is that, to the extent of your possibilities, you have all the necessary resources for it.

Tips to create a logo

  • Establish a minimum budget for tools and other resources that you may need in the process, to which you must set a start and end date.
  • Research your competition to take note of those aspects that are well taken care of in their branding strategy, as well as everything that you do not like.
  • Define a preferred or dominant style, which is always impregnated in each of the corporate elements of your business (and not only in the logo).
  • Including a slogan is not at odds in logo design, especially when it comes to recognized brands. For example, think of the "Just Do It" Nike, "When there is no Coca-Cola" Pepsi, or "Open Happiness" Coca-Cola.
  • Choose a color with a meaning that is consistent with your business values. For example, Coca-Cola chooses the red color for its strength and relationship with safety and positive emotions.
  • Regarding typography, remember the principles of simplicity and balance, as both ensure assimilation and ease of memory. For this reason, you should avoid very elaborate fonts (such as Comic Sans or Monotype Cursiva), and use other types Lato, Helvetica, Raleway, or Futura.
  • In the same way, it's not advisable to use more than one typeface in the design of a logo or serif fonts when it comes to following a modern style. Think of any of your favorite brands, see how Apple or Coca-Cola don't mix.

Best tools to create logos for free

You will surely know Piktochart visual content maker or other design tools. So if not, we have listed for you some other tools to easily design your logos online:

And with this long list of tips and tools to create an online logo, we hope we have given you a more complete vision on this matter, and that you will soon decide to design yours!

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