How much does a logo cost

How much does a logo cost

A few months ago I published a post on another blog in which I write with the same title like this one I'm writing now:

 How much does a logo cost?

It had a very good acceptance and especially many comments that made me consider rewriting it since the contribution of the users was such that I have realized that it was very incomplete.

The logotype

Everything can be said about it, and we will have many things to say. The term logo encompasses a large number of concepts. I will try to explain each and every one of these concepts, adding the contributions that the many users interested in this topic have given me, but first, a reflection on our work as Branding designers at the time a client asks us for a Logo.

The most important part of the image of a company is the Logo

Yes, gentlemen, that small duty, which many clients do not give importance to, we have even had cases of clients who have brought us a scribbled napkin and told us:

"I want something simple, like this one from my drawing"

This little thing which the client, in some cases, does not give the importance he deserves, is the most important part of his company. It is how your customers will see you, and whether it is well or badly conceptualized, the proper functioning of your company may depend.

What do you need to take into account when assessing the price of a Logo?

Logo or Style Book

It's not the same that the order is only for a logo, an image delivered in various formats than a style guide where the entire identity of a brand is developed.

The price of a logo can start from $100 to the amount that a designer's cache can afford. The price of a well-developed style guide would start at a minimum of $500, from here, and depending on its complexity, it would increase.


You can start from an initial price, but this will vary as the order changes. If they first ask you for a logo in the shape of a lion's head and then, when you show it, they tell you that they want it in the shape of an eagle's head since the order is being expanded, the price will increase.


It is not the same to be able to organize your time for the client to tell you that they need it for "yesterday. The cost of the urgent is usually increased by a percentage of the budgeted price. It is usually around 20% to 50%.


If the logo is minimalist, iconic, which does not make it worse or takes less mental effort, it would not have the same price as if a complex illustration or a 3d render is required. All this must also be taken into account when charging it.


This point is very important. To make a logo we can use graphic elements that you can find out there, such as fonts. If the client wants you to develop an exclusive typeface for their brand, this will obviously have an added cost.


If a client asks you for a logo, obviously the only option that you show them must be the one that you create the best of all possible. In fact, that's why you've done it that way. In some cases, customers want to see multiple options. This order is not for a logo, it is for several to choose one. This also has an added cost.


A customer may not want a style guide, but they may want a logo with multiple applications and multiple formats. It is usually very frequent. These applications: web, signage, stationery, etc. They are an abbreviated way of making a style guide. Therefore, it also has its cost.

As one of our readers clarified in an article, the jobs can be: Fast, Cheap, and Good. Of course, it can only be two things at the same time. Very good this contribution!

Well, having clarified this point, let's remember what are the different variants behind the concept generically understood as Logo.

What is the difference between Logo, Isotype, Imagotype, and Isologo?


What generally sums up everything else, right? etymologically, That's what the majority think. The meaning of Logo comes from Greek and means word, therefore a logo is an exclusively typographic work, without any type of symbolic element added.

Hugo Boss logo


It's what we are referring to has a typographic section plus an iconic image, it's an Imagotype. This is one of the most common examples.

Adidas Logo


Isotype is the symbol of the brand, isos from the Latin which means equal or identical. Big brands can afford to use it alone, as they are well known.

Apple logo


Compositions in which the text and the image are merged and cannot be separated, nor work independently.

Lamborghini logo

Corporate image

The perception of the represented company, on the part of its clients and users. For example, Rolls Royce is already infused with luxury and exclusivity.

Rolls Royce Logo

Corporate identity

This represents the total identity of the corporate image and the materialization of this. It encompasses each and every one of the sensory aspects of a company: signage, interior design, a fleet of vehicles, perfumes, melodies, etc.


The brand is the general concept of everything. All the concepts and aspects that represent and define a company. His personality, his attitude towards the public, the image, etc. In short, the aspects that define its essence.

These are the different concepts that are encompassed within the generic term Logo. I imagine that after reading this, you will continue to call an idea a logo that can be either a logo, an Imagotype, or an Isologo, etc.

An approach that the client, even if he brings us a drawing on a napkin, must know and, of course, be willing to pay.

From here you will get an idea of the time that you will dedicate to the order and, therefore, the final price that it must have.

I hope this post is helpful and completely what you already knew about this topic.

If you liked the article, please share. Feel free to leave a comment below, taking into account that it is the objective of my blog, that you expand it by contributing your point of view.

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